Privacy Policy

We respect and protect the privacy rights of our visitors, customers and any individuals in contact with Water & Virgo. We have adopted a Privacy Policy that guides how we collect, use, transfer and store the information that you provide us with or that we collect about you when interacting with Water & Virgo. The following information is provided by Water & Virgo to show how we comply with applicable rules and regulations, help keep you fully informed about your rights and how you can enforce your rights. By visiting www.waterandvirgo.com, you accept and consent to the practices described in this Privacy Policy and Terms and Conditions.


1. GENERAL INFORMATION


This policy regards integrity and marketing, (“Privacy Policy”) and explains how Water & Virgo AB, org nr 559235-7148, Fiskebäcks Hamn 3, 426 58 V. Frölunda, Sweden collect, use, transfer and store personal data site visitors, customers and any persons in contact with Water & Virgo (“users”).

1.1 The privacy policy applies when; being in contact with Water & Virgo, being close to a purchase, making a purchase or in any other way communicating with Water & Virgo.


2. RESPONSIBLE OF PERSONAL DATA


Water & Virgo is responsible for Water & Virgo’s handling of your personal data when interacting with us and secures that it follows applicable laws and regulations.


3. WHEN DO WE PROCESS YOUR PERSONAL DATA?


3.1 In order to visit our webpage, buy our goods or contact us in any way, we need to collect personal data about you.

3.2 Water & Virgo’s collect and process personal data about you when you visit our webpage, add products your cart, enter and complete the checkout, reach out to our customer care, sign up for our newsletter, restock notifications, waitlists and events. The information that we at Water & Virgo collect from you when you register to our newsletters, events, start and complete the purchasing process is required to enter into an agreement and for us to fulfil the agreement and provide the services and offers we have.

3.3 For all customers and users registered to our newsletter, we collect data about how you interact with our website, what information, products and services you have been interested in by reading an email or clicking a link.

3.4 For all customers we also store and handle any personal information related to past purchases.

4. WHAT PERSONAL DATA DO WE PROCESS ABOUT YOU?


4.1 For email subscribers

The personal data that we collect from email subscribers are:

Email
IP-address and information about your website visit behaviour
4.2 For customers

The personal data that we collect from customers are:

Email
IP-address and information about your website visit behaviour
First name
Last name
Address
Telephone number
Order information
4.3 For users starting the purchasing process

The personal data that we collect from users starting an order:

Email
IP-address and information about your website visit behaviour
First name
Last name
Address
Telephone number
Order information

5. WHY DO WE PROCESS THE PERSONAL DATA ABOUT YOU?


Water & Virgo process your personal data for the following purposes:

To fulfil our responsibilities to you as a user of our webpages, services or products.
To support you in case of problems with our webpages, services or products.
To improve our webpages, services or products.
To communicate informational updates and marketing messages via email or telephone.
To collect and make customer, marketing or other types of analyses
To prevent fraud
To follow applicable laws and regulations

6. THE LEGAL GROUNDS FOR US TO COLLECT, USE, TRANSFER AND STORE PERSONAL DATA


We treat your personal information to:

Fulfil the contract and/or agreement with you, providing our products and services
Comply with legal obligations, for instance keeping records for accounting or VAT reporting to comply with local financial regulation
Cater to the legitimate interests of users, customers and visitors, for instance sending information about goods and services users have shown interest in or carrying out analyses, segmentation and profiling to improve the relevance of and tailor information about products, services and events to users cater to our own legitimate interests, for instance tracking site behaviour, interactions and user interests in our information, products and services to provide correct information, services and products as well as personal offers or collecting feedback to improve our products or services or performing analyses, segmentations and profiling of users and user data to allocate our resources, change, improve and expand our products and services Water & Virgo does not process any sensitive personal data, .e.g financial information, health information, religious beliefs etc.

7. PROFILING

7.1 Water & Virgo will use profiling and process your personal data to understand how you have been using our web, which of our products, services and offers you have been interested in, which of our newsletters you interacted with and which of our events you signed up to. This information is processed in order to tailor products and services to your interests.

Water & Virgo will also use profiling of personal data to understand customer demographics and behaviour in order to identify and market our products and services to new user groups.

Finally, Water & Virgo will also use profiling of personal data to avoid advertising to existing customers on Facebook, Instagram and other social networks.

8. HOW LONG DO WE STORE YOUR PERSONAL DATA?


8.1 Your personal information will only be stored as long as there is a need to save them to fulfil the purposes for which the data was collected in accordance with this Privacy Policy. Water & Virgo may save the data longer if necessary to comply with legal requirements or to monitor Water & Virgos’s legal interests, such as if there is a legal process going on.

8.2 Water & Virgo saves user information for a maximum of 24 months after the customer last interacted with Asket.

8.3 Water & Virgo saves account and customer information for as long as an account or customer have an Asket account.

9. WHO DO WE TRANSFER THE PERSONAL DATA TO?


9.1 Water & Virgo may disclose your information to third parties in accordance with the Privacy Policy. Such transfers information may include, but is not limited to:

Transfer of name, address, phone number and email to logistics partners to deliver your order
Transfer of name, email and country to advertising platforms such as Facebook for profiling or for exclusion of the user from advertising on said platforms
Transfer of name, address, phone number, email to CRM tools such as Mailchimp in order to respond to provide customer support, send transactional or marketing emails
9.2 Third party which Water & Virgo discloses information to or otherwise provides information about a user, account holder or customer may use the information only for the purposes of selling and marketing Water & Virgo’s services and products or for the purpose of providing services related to Water & Virgo’s agreement with you as a user, account holder or customer.

9.3 Personal data may also be disclosed by Water & Virgo if it is necessary to comply with applicable legal requirements or government requirements, to safeguard Water & Virgo’s legal interests or to detect and prevent fraud and other security or technical issues.

9.4 We will not sell your personal information to third parties unless we have your permission.

10. CHANGES TO THE PRIVACY POLICY


10.1 Water & Virgo has the right to change the Privacy Policy at any time. Water & Virgo will promptly notify you of any changes to the Privacy Policy. If you do not accept the changes, you are entitled to terminate the agreement with Water & Virgo before the amended Privacy Policy enters into force. You can terminate the agreement by contacting Water & Virgo at hello@waterandvirgo at any time.

11. THE PROTECTION OF YOUR PERSONAL DATA


You should always be able to feel confident when you submit your personal information to us. Water & Virgo has therefore taken the security measures needed to protect your personal data from unauthorized access, change and deletion. For example, all information about users, account holders and customers is stored in a database that is protected by permission management and firewall.

12. YOUR RIGHTS


If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

14. COOKIES AND SITE STATISTICS

14.1 Cookies are used on our site in order to improve your experience. As you navigate our site, your preferences are remembered by the temporary use of cookies, small text files saved on your device by the browser you use. Cookies let our systems find information about your browser as well as monitor the navigational patterns while you are browsing the site. Site users have the option to accept or disable cookies through their browsers, as well as being notified when a cookie should be activated. This enables you to reject usage of this cookie, or erase the cookie at the end of your visit. If you disable your cookies or erase cookies, your user experience may be limited.

14.2 Site statistic web data is collected with tools such as Google Analytics to analyse the performance of our site and monitor user trends on the site. Analytical data such as hits to our server, traffic patterns and page views shows us where our audience is coming from and how they interact with the site. This type of collected information is aggregated and anonymous, and therefore does not personally identify specific site users. We also use IP-anonymization which shortens and anonymizes your IP-address before it’s stored on Googles servers. In addition, our site may utilize “web beacons, “pixel tags” or other tracking technologies to study the actions of our users through non-personally identifiable information. This data is aggregated and monitored to help us improve our services and the overall experience of the site.

15. CONTACT INFORMATION

Do not hesitate to contact us if you have any questions about this Privacy Policy, the processing of your personal information or if you wish to request a registry extract. Our contact information can be found below.

Water & Virgo AB
Fiskebäcks Hamn 3
426 58 V. Frölunda
Sweden
hello@waterandvirgo.com